Every brand has a stronger version of itself.
We find it, then help it grow: positioning, messaging and identity, carried through everything you put out.
Who you’re for, and why you.
Most brands don’t need more noise. They need clear answers to three questions: who are you for, what makes you different, and how do you say it? That’s the first stage of every OTG project, and often its own piece of work before any design.
For Fate Sports Group it meant splitting the business into two clear doors, driver management and brand partnerships. For Quantock Financial it meant leading with care rather than products.
A system, not just a logo.
Logo, colour, type, image style and tone of voice, built as one system so everything you put out looks like it belongs together.
- 01
Positioning
Who you’re for, what makes you different and where you fit in your market.
- 02
Messaging and tone of voice
What you say and how you say it, from the headline to the email signature.
- 03
Visual identity
Logo, colour, type and image style, designed as one system.
- 04
Content and campaigns
Film, photography, motion and campaign imagery that carry the brand into the world.
Fate Sports Group →
A new positioning: drivers and brands, side by side.
Quantock Financial →
Positioned around care, not products.
Matt Leigh
The person behind the projects on your screen.
Questions
What is brand positioning?
It’s the decision about who you’re for, what makes you different and how you say it. Everything else, from the website to the logo, follows from it.
Do you do the brand and the website together?
Usually, yes. Most clients come to us for both, so the strategy carries straight through to the site, the film and the content.
We already have a logo. Can you still help?
Yes. Often the logo is fine and what’s missing is clarity: who it’s for and what to say. We can sharpen the positioning and build around what you already have.
How does a branding project start?
With a conversation about your business, your customers and what isn’t working. Then we come back with a proposal. Send an enquiry or book a call to start.
Tell us what you’re building.
We design and hand-code every site as a custom build, with no templates or page builders. SEO and AI search are built in from day one.