In short
- A launch film announces the new site. Film and photography are produced in-house.
- Email signatures, guides and newsletters should match the brand.
- Ongoing brand content and a monthly care plan keep everything up to date.
Launch day feels like the finish line. It’s closer to the start.
A new website is often the first place a brand shows up properly. Everything around it should match: how you announce it, the emails you send, what people pick up and read, and how the site keeps up as the business changes. That’s why we build the whole brand.
Launch it properly
Film and photography are produced in-house, so a launch can have its own film. Cut 4:5 for social, it walks people through the new pages, in the same look and palette as the site.
Make everything match
The brand carries on past the site. Matching email signatures mean every message carries the new look.
Guides, booklets and newsletters can follow the same design and tone, so everything people receive looks and sounds like the same business.
Look after the site
A website should change as the business does. We stay on after launch with a monthly care plan, so the site keeps working as hard as you do.
From our original concept to the website we have today, Marcus has done a brilliant job bringing the vision for FATE Sports Group to life. He really understood what we wanted to create and translated it into a polished, professional website that reflects who we are and where we’re going. We’re delighted with the result and grateful for all his work.